For many consumers, ‘Brand Britain’ suggests craft, style and quality. For many British companies, having a ‘Made in Britain’ label is a significant part of their brand identity, helping them sell more products and export into overseas markets.

International expansion is exciting for anyone but it can also act a learning curve for your business. One misplaced word, hand gesture, or even inaction can deeply insult your overseas customer or partner.

When exporting for the first time, you have aspirations and goals for your business. However, what happens when your product or service takes like a duck to water in your new market?

When exporting, it’s always tempting to go for the bigger and more established markets, as these could provide much bigger, and presumably more profitable contracts.